Wyndham Diwali Inc. has grown to become one of the most popular community-based event organisers in Melbourne, Australia – which encourages and implements unity in diversity. Festival relies solely on the generous financial and “in-kind” support from corporate businesses, volunteers, media and local industry.
Wyndham Diwali Team’s primary purpose is promoting multiculturalism and Unity in Diversity through dance, music and arts.
The event “Victorian Multicultural Festival of Lights” attracts participation from people across Victoria. Over 100,000 visitors were part of the festival during 2013-2018.
1. Put Your Business in the Spotlight
Having a presence at Wyndham Diwali Mela positions you and your business as an authority in your industry. You gain respect and credibility by standing out from the pack of attendees and prominently displaying your products and marketing materials. Instead of just attending an event and looking for people to share your business card with, sponsorship brings attendees who are eager to find out about your business directly to you.
2. Get in front of your Target Market
Organisers of Wyndham Diwali are spending time and money marketing the event to the community, bringing these attendees into the event. Your job is to come prepared to take full advantage of this opportunity by making sure to create eye-catching, professional signs, marketing materials and product displays that draw attendees to you.
3. Lead Generation and New Contacts
Be sure to have some sort of lead generation system in place the day of the Wyndham Diwali. People will give up business cards and email addresses in exchange for a chance to win a great prize in a drawing, samples or even candy and other promotional item giveaways
4. Get Your Brand Noticed
Being featured in the WDM flyer, on WDM website with your logo and having an item in the gift bags are all great ways to leverage your sponsorship and get brand recognition
5. New Clients, New Customers, New Business
Not only are the attendees of the event potential new clients and customers, so are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the same target market but are not in competition.
6. Give attendees a “taste” of your business
Bringing samples to Wyndham Diwali festival as giveaways are a terrific way to capture attention from attendees. Be creative and think of out-of-the-box ways to stand out. By sharing a sample or trial offer of your product, you engage attendees and increase your chances of turning them into new customers.
7. Market Your Business Inexpensively
We all know how much advertising your business can cost. It can run a thousand dollars or more to place an ad in a well-known Newspaper for only one time! Spending that same amount or less as a sponsor at Wyndham Diwali is a much wiser investment that will bring a greater return on investment. Remember, you will be in the same place with hundreds of attendees who are your market. By leveraging the event to your advantage, there will be no limit on your potential ROI.
The Wyndham Diwali Inc., the committee is very positive and eager to promote the benefits of multiculturalism in the region. Sponsors enjoy direct exposure to over 20,000 audiences from various suburbs of Melbourne, particularly Wyndham.
We promote heavily through local media, website, Facebook, YouTube. Our electronic footprint reached over 235477 visitors to our website. In the past, WDM stakeholders have benefited greatly by investing in the festival at various levels, as sponsors, stallholders, performers, volunteers and vendors.
